Bubblegum-pop starlets don’t come any more fizzy and energetic than MACY and her new single ‘Shoulders Back’ is every bit as sparkling as any of her releases to date. Like contemporaries Charli XCX, Dua Lipa and Little Mix, the Abertillery performer takes shamelessly overt melodies and couples them up with razor sharp, glistening EDM production alongside a hefty hint of sass.
In confessional mode, confidence is the honey-voiced singer’s focus on her latest track as she candidly questions what made her buy a Kylie Jenner-approved blue dress when she doesn’t even like the colour and the deception of the perfect instagram highlight reel, bolstered by her mother’s assertive advice to “put your shoulders back, start walking like you mean it”. And it’s all superbly topped off with an absolutely killer key-change right at the very end.
MACY has been setting the pop music world on fire lately, with appearances at Cardiff’s Principality Stadium, the BAFTA Cymru Awards, making her debut on BBC Radio 1 and performing at London’s O2, Islington.
‘Shoulders Back’ is the first track from MACY’s forthcoming EP. You can have a listen on the Spotify link below, or on whichever streaming service you’re into: