
Chicago singer-songwriter Claud’s first single from their forthcoming second album is a brittle, heartbreaking affair. ‘Every Fucking Time’ sees all of the bedroom-pop playfulness of debut ‘Super Monsters’ stripped away, leaving a slightly more electrified version of their Saddest Factory Records label boss Phoebe Bridger’s ‘Boygenius’ bandmate Julien Baker’s poignant sound.

Tender acoustic guitar, Claud’s exasperated vocals and candid lyrics instil the track with a smidgen of ironic humour and a tonne of punch-in-the-gut sadness, further revealed as the song tells of arguing with a partner about the merits of Regina Spektor and getting let down when they don’t make the effort to arrive at Claud’s gigs before the final song, with the tired and resigned pay-off “but I believe it every fucking time”.

‘Every Fucking Time’ was released on 2nd May 2023. ‘Supermodels’ will be released on 14 July 2023 via Saddest Factory Records and you can pre-order it now. The album track list is below:
1 – Crumbs
2 – Dirt
3 – Every Fucking Time
4 – Wet
5 – Glass Wall
6 – It’s Not About You
7 – Paul Rudd
8 – The Moving On
9 – Climbing Trees
10 – Spare Tire
11 – All Over
12 – Screwdriver
With the single comes the track’s official video, also directed by Claud, that sees the artist team up with comedian pal Grace Kuhlenschmidt and their alter-egos to form their own band – The Every Fucking Time’s. Have a look at the video below: